With the development of a logo design of Autotrade Ltd. the team of design.bg set of a concept built on the basis of preliminary studies of corporate identity of companies of the automobile sector. As one of the goals were strengthening the brand, promoting the name of the company effective presentation of the company.
The main steps in creating a logo design were related to:
- Selection of colors, based on market research in accordance with appropriate for the sector, and according to customer requirements.
- Compliance with the requirements of the style of the client.
• Inclusion of company name, product or business or directions;
• Logo must be easily recognizable, distinct and association with
Company / product;
• is a unique, modern, stylish and easily-recognizable;
• allows both color, and black and white printing;
In the results of marketing studies conducted design.bg created a graphic and an unique prototype, clean logo with a memorable appearance with the business areas of the company and its logo.
