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Pozvanete - Web site


Review the project
POZVANETE.BG – THE BULGARIAN OFFLINE CLASSIFIEDS LEADER TO ENTER THE ONLINE MARKET Recently after DAILY MAIL (publisher of Daily Mail, Evening Standard, Merto Newspaper, etc) acquired shares in POZVANETE Newspaper, the company has chosen design.bg to develop an online business model for their offline products. The consulting department of DESIGN.BG is working on a new portal of Pozvanete.bg. Revolutionary design of the web project is derived from a new approach of the publisher towards the Internet. The new portal is dedicated to users who want to read daily Pozvanete Newspaper on the web, to search for classifieds, to spend time in the fun and information zones based on Web 2.0 tech, etc. A great number of functionalities enable selling on-line issues as a separate product. Publishing classified ads, reading the latest classifieds, etc are a matter of paid subscription services via micro payments by SMS, credit cards or Pay Pal. In this way, e-strategy designed jointly by design.bg and Pozvanete, allowed transforming opportunities related to a new medium into competitive advantage. The project consisted of the following phases: research, analytical and usability planning and design, which lasted about three months. The entirely new portal www.pozvanete.bg will contain plenty of information from the 'paper' version and materials especially prepared for the Internet. The information will be updated by the minute.

design.bg studios has been also contracted to develop an INTRANET e-business information system for internal communication between the offices and personnel, for HR management, efficiency management, online advertisement sales, management and accounting.

e-strategy for the offline product of the media

business model for offline media products

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