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Autotrade

Industry: Automotive
Company Autotrade Ltd. is an authorized dealer of Volkswagen for northeastern part of Bulgaria.

The company, founded in 1992, is an leader in the automobile industry, a leader in the field of transport services in the region. As an authorized dealer, Autotrade Ltd. offers the best conditions for the purchase of cars and full complex of services on maintenance of all models cars and light commercial vehicles of the brand Volkswagen.

The consulting team of design.bg developed a marketing concept with purpose to create a comprehensive strategy for presenting and Autotrade in five main business areas:

     Official Volkswagen dealer
     Rent a car
     Business field Transport
     New and used cars
     Support Vehicles


Based on detailed market studies, aiming to give us a precise idea of the company, are confirmed the common facts that Autotrade is a company with very established name in the market, with more than 15 years experience as an official dealer of VW, a company with growing business and new directions and positive image in the market.

Design.bg presented conceptual ideas regarding the department "Rent a car". As a study of global brands, letting car rental "Sixt," Herts "," Avis "and more., Our team found that they basically set on the Internet presenting. As a business model study: car rental, except for direct recruitment in 99% of the cases, e-traveller seeking service primarily over the Internet as a primary communication channel and sales channel.

In the developed internet project www.autotrade-rent.com, design.bg implement the following business systems.  

     * Development of internet client part (web site)
     * Development  of a system of communication with customers
     * Development  of a system for procurement, monitoring and execution of transaction

Within the framework of servicing design.bg provides the following services to the client:
Web site development
E-marketing consulting and online strategies
Information, navigation architecture and design
Managed Hosting


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