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Santa Marina-web site

Review the project
The investment company FairPlay International Ltd. (FPI) chose for developement of the new Internet presentation of the holiday complex Santa Marina.
Within this project, provide the following services to the client:
  •      E-Marketing advice and online strategies
  •      Informative, navigation architecture and design
  •      Building of web sites and their maintenance and updating
  •      Multimedia and online video
  •      Digital Creative
  •      Hosting Solutions
Santa Marina project - an integrated business system for online sales
Located in Sozopol holiday complex, developed by is a million investment in a real estate.

The client had already invested in an online presence, but without any marketing and commercial success. Established several years ago project was with unattractive vision and do not meet the quality of the product.
Following our market research and defining the target group, we created a vision which meets the expectations of potential customers: a closed community, near the city, long season with a pleasant and warm sea water and fantastic views.

Objectives and Strategy
Based on marketing research to customers of the company by our consultancy team, especially of importance for the successful presentation of the Santa Marina project on the Internet was to be consistent with the requirements of the Scandinavian and Russian markets. It was necessary to develop the "speaking" project the language of potential customers and provides answers to the most important and relevant to target audience requirements needs.
In the large percentage of sales by agencies, presented a proposal for development a specialized software to work with agencies through a presentation of all new properties for sale that unit to enable the submission of future sites for sale, long before they have their own individual site.

Activities required to achieve the objectives:
  • creating attractive multimedia internet vision
  • interactive presentation of the project by animation
  • virtual presenting of the Holiday Village in the web site
  • improve the work with agencies, by establishing communication sisitem for direct connection with them through an internal channel for an exchange of messages
Developed by Internet project Santa Marina, not only added a new  business channel for the customer, but also presented a real image (vision) of the holiday village on the Internet.
We are proud and pleased to inform you that web project Santa Marina ( of one of the most respected investment companies in Bulgaria - FairPlay International Corp. (FPI) won first place at the International Web Festival Albena 2008, in Category Real Estates!

Date of completion: 10.1.2008

virtual presenting of the vacation village

Santa Marina_attractive multimedia internet vision

integrated business system for online sales

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