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HAPPY presentation of the Internet is based on our understanding that HAPPY is a way of life, a meeting point of reference, and social factors place with very good food at a good price. In this point internet project HAPPY recreates the  typical and distinct characteristics of the brand - HAPPY interior & Happy staff. The aim is to achieve a virtual performance, which is close as possible to the real sense of brand characteristics and to build it with the possibilities of Internet technology.

Based on studies, consultants of design.bg team developed an e-marketing strategy for the forthcoming presentation of the brand online. The concept was based on the fundamental characteristics of Internet mass personification, namely people who visit Happy facilities may be exposed in the same way. It remains to just to know them.
As the ultimate goal of the Internet was not just Happy to have a beautiful online image, and to collect data on potential customers, fans and non fans of the brand restaurants to shape the overall marketing policy of the company, after being tested on-line target should be individualized consumers, their interests and desires.

The developed online project have the specificity of Happy: a symbol of quality and healthy food, quick service, varied menu of appetizing dishes, pleasant atmosphere - components, turning Happy in a place where everybody feels nice and comfortable.

Within the service design.bg provides the following services to the client:
  •       Development of web sites
  •       E-Marketing advice and online strategies
  •       Informative, navigation architecture and design
  •       Multimedia and online video
  •       Digital Creative
  •       Hosting Solutions

e-marketing concept for fast food chain

multimedia and online video

Virtual presenting of Happ staff and Happy interior

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